Adjusting rates is one of the most important tasks of every facility operator. It’s the #1 driver of long-term revenue growth for a storage property. If you aren’t already, you should review and adjust your rates at least monthly. We’ll look at how to adjust the street rate of your units based on occupancy – yes, lowering rates will increase revenue! We’ll also discuss why consistent rate increases for existing tenants are a necessary part of a successful self storage business model, plus how you can make the change smooth and stress-free for both your tenants and managers.