NHSSA members are invited to attend the 2023 Northeast Storage EXPO May 2nd and 3rd at the MGM Springfield at the discounted association member rate. Current members were emailed instructions and a comp code to access the discounted rate. If you need assistance accessing this rate, please contact the office.

Register today for THE self storage show of the northeast! We are excited to have speakers including everyone’s favorite “Hat Lady,” Anne Ballard, as well as prominent self storage attorney Scott Zucker. As always, you can look forward to numerous educational sessions, a tradeshow hall, networking, roundtables, a raffle benefiting our scholarship auction, and a great time with fellow self storage owners, managers, and vendors.

Enjoy the reception, grab dinner with colleagues, network longer, and skip the morning commute by staying at the MGM for a discounted rate of $219. The deadline to make your overnight hotel reservation is Monday, April 10th. Rooms are limited, so book soon!

Tuesday, May 2, 2023
2:30 PM   Registration

3:00 PM   Utilizing All Digital Platforms for Optimum Performance with Steve Lucas, The Storage Group
There are over 5.6 billion searches on Google per day, making a strong online presence crucial to the success of your self storage facility. Finding success utilizing all available marketing platforms will lead to greater occupancy and increased revenue for you as a facility owner. In this presentation you will learn how the synergy of the most effective digital marketing platforms can help you achieve your goals. Topics we’ll discuss include:

  • Progressive websites
  • SEO strategies
  • Local business citations
  • Pay-per-click advertising
  • Social media posts
  • Keyword rich blog articles
  • And more!

3:50 PM   Break

4:00 PM   Pearls of Wisdom Tour with Anne Ballard and Lou Barnholdt, Universal Storage Group
We will discuss the 10 management and 10 marketing metrics that spell success, and how to measure and achieve each one to the best of your ability, whether you are just starting out or a seasoned professional. All of us want to see annual and ongoing improvements so learn how to spot the areas of your store that need additional focus or improvements. Easy tools like your management summary, daily activities, and easy common sense marketing techniques make this possible so that all of us achieve our potential and grow our business. Bring your laptop or reports on your phone for comparison to others and standard practices. And someone in the audience receives a strand of pearls, too!

  • 10 Management Metrics
    • Same Store Sales Increase – SSSI
    • NOI Increase
    • Gross Potential (Gross Possible) & Street Rates
    • Economic Occupancy & Customer Rates
    • Discount Percentage
    • Box Sales Per Lease
    • Insurance Sales
    • Fees Waived Percentage
    • Delinquent Percentage
    • Expense Percentage
  • 10 Marketing Metrics
    • Marketing Is Creating Awareness
    • Calls, Walk Ins, and Leases Conversion Rates
    • Phone Shop Scores
    • Cost Per Lease
    • Source Percentages for DB, INT, RREM, Ads/Other
    • Percentage Of Web Users On Smartphone
    • Email Number Sent & Open Rate
    • Number Of Visits In The Neighborhood
    • Number of Referrals
    • Number of Online Visitors & Reservations
    • Net Gain Rentals

5:00 PM   Tradeshow and Reception
Join us in the tradeshow hall and on the terrace for mingling, exhibits, hors d’oeuvres, drinks, and networking.

Wednesday, May 3, 2023
8:00 AM   Registration and Breakfast

8:25 AM   Welcome and Opening Remarks

8:30 AM Legal Trends and Issues with Scott Zucker, Weissmann/Zucker
This program will discuss the best practices for self storage operators and managers and the legal implications arising from operational decisions concerning rentals, automated storage, collections, lien auctions, outdoor storage, and everything in between.

9:30 AM   Roundtables (attend three)

  • 5 Critical Points When Considering a Call Center, XPS Solutions
  • Allowing Technology to Lessen Your Burden and Expense as an Owner/Operator, Janus International
  • Development of a Multi-Story Self Storage Project, BETCO
  • Google’s July Analytics Integration: Understanding the Data Changes, The Storage Group
  • Insurance in Self Storage: A Tale of Two Worlds, Safestor Tenant Insurance
  • Keeping It Legal! Is Your Rental Agreement Up to Date? Scott Zucker, Weissmann/Zucker
  • Pay What You Owe – And Not a Dollar More: Maximizing Tax Savings on Your Self Storage Facility, Capstan Tax Strategies
  • Revenue Management 101, Kevin Bledsoe, Marcus & Millichap
  • Why Do I Need a Feasibility Study? Alison Conlon, Storage Structures

10:30 AM  Exhibits

12:00 PM  Lunch & Networking

12:45 PM  Reconvene, Scholarship Presentation, & Auction Drawings

1:00 PM   The Current State of the Market & Where Our Industry is Headed with panelists Anne Ballard of Universal Storage Group, Nathan Coe of Marcus & Millichap, Tom Sapontzis of Colliers International, Bishesh Shrestha of Live Oak Bank, and moderated by Nick Malagisi of SVN Commercial Realty
In our final session of the EXPO, join us not just for a state of our market, but of our industry as a whole. With a panel of specialists across real estate, finance, management, and large operations, we’ll touch base on many pertinent aspects of self storage and discuss everything our industry is facing now and for the next 12 to 18 months.

2:00 PM   Closing Remarks, Adjourn

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